I have 7 years of experience in B2C global online products, including mobile apps and edtech, targeting US, EU, and AU markets. My expertise lies in building highly engaging marketing communication campaigns that drive revenue growth, with deep knowledge of CRM strategies and tactics. I've worked across various channels such as in-app banners, emails, push notifications, in-app stories, and website pop-ups. I helped six FMCG brands (Mars, US$20B revenue) develop their CRM Marketing Strategy for 2025. Additionally, I enabled a global mobile app (Welltory, $9M ARR) to grow promo revenue by 108% and achieve profitability with 1.77x year-over-year revenue growth.
Seeking a CRM Marketing Manager role in a tech company, remote first. Particularly interested in mobile apps, health tech, or AI products.
<aside> ✅ Leaded the ownership of ICP CRM stream with presentation of the 2025 CRM strategy for key stakeholders of MARS (7 Mars Pet Nutrition brands).
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<aside> ✅ Improved the key metrics of email marketing (Open Rate, Click Rate, Unsubscribe Rate) for 82% of campaigns at MARS.
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<aside> ✅ Designed gamification project for Loyalty Program recruitment plan at MARS, the Perfect Fit brand.
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<aside> ✅ Defined bottle-necks of the loyalty program financial model, offered improvements on all stages of marketing funnel to achieve planned KPIs at the Perfect Fit brand.
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<aside> ✅ Delivered promo revenue grow by 108% during the Black Friday 2023 and achieved profitability with x1.77 YoY revenue growth.
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PDF short version of this CV is here:
Julia Aksenova CV CRM Manager.pdf
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📥 Telegram: @Julia_Aksenova
🔗 LinkedIn: https://www.linkedin.com/in/julia-aksenova/
📱 Phone: +995-591099598
📍 Georgia / Spain / Thailand / Location independent. Remote first. Ready to relocate.
Digital Marketing CRM Marketing In-app Marketing Product Marketing Management A/B Tests Marketing&Growth Marketing Communications Soft Skills Organisational skills Leadership skills “People person” Thinking out of the box Working Remotely